I love engaging with others about awesome experiences they’ve enjoyed and listening to them recall those stories. It’s an amazing experiment that ultimately leads to the same result each and every time. Regardless of whether those are experiences from business, or life, or church, they all posses the same essence. They are powerful. So powerful in fact, they can change and alter the course of your life.
But, just so we’re clear, lets define experience.
My favorite definition comes from more of a philosophical vantage point, where experience is defined as:
“the totality of the cognitions given by perception; all that is perceived, understood and remembered.”
I have spent the last 15 years, working and traveling the globe, creating experiences for the entertainment industry. Sometimes those experiences were awesome and sometimes they weren’t. But let me just say one thing:
Everything is about the experience.
Each and every interaction we have throughout our day gives us an experience. The reality is, most times we just aren’t present enough and don’t recognize or pay attention to them.
Regardless, billions and billions of dollars are spent every year to help create experiences that will either result in us buying one product instead of another or visiting one destination instead of the other. In the case of politics, billions of dollars are even spent to convince us that one person is more trust-worthy and therefore more electable than someone else.
As you can start to see, absolutely everything is about the experience.
Do me a favor, think about the last time you went to a restaurant and had an awesome experience. What were some of the things that set it apart? How did the food taste? What was your immediate thought as you took that first bite? What was the presentation and the service like? What about the environment and ambiance of the room? What did all of that make you want to do?
You become an evangelist for them!
Ok, now let’s try to think about it this way. Think about the last time you stayed in an awesome hotel? Try to remember walking into the lobby. What was the first thing you noticed when you walked in? How were you greeted? What did it feel like getting to your room, putting your key in and opening the door? What did the room smell like? What was your first impression of how it looked? How did the sheets, pillows, and bed feel? Now think about the bathroom. What did it look like? What kind of light fixtures, sink, faucet, tub and shower did it have?
All of these things work together, creating, what ultimately results in awesome experiences.
Awesome experiences create markers in our lives and memories, helping us tell our story. (tweet that)
One last picture and we’ll move on. This one may not apply to everyone, but it certainly should. Close your eyes and think about the last Apple product you bought. Yeah I can tell this one works, because if you’re like me, you’ve already got a huge smile on your face. Whether it was a Macbook Pro, iPad, or even an iPhone, think about pinching the corners and tearing at the plastic. Picture opening that box for the first time. All the anticipation and excitement, pulling the plastic off and looking at that fresh, clean, brand spanking new toy! Bloggers and creatives have united worldwide, even webcasting the unboxing of their favorite, anticipated Apple toy. Its become such a phenomenon that people camp out and line up for blocks, to get a shot at a new iPhone or iPad.
That’s what I’m talking about and that’s the power of the Awesome Experience!
Awesome Experiences are greater than any advertising slogan and far more effective than any marketing campaign. ()
There is no doubt in my mind that we have been uniquely created with a very specific vacuum inside each and every one of us. And that space, that vacuum, can only be touched and accessed thru the power of the awesome, authentic experience.
And when that space is accessed, that’s when change happens. That’s when movements are created. That’s where culture can be created or shifted.
That’s the power of the Awesome Experience!
I know you have a few stories yourself, of some awesome experiences and I’d love to hear them!
Share with us all below!